Getting the Word Out
Getting some visibility for your start-up and funding round
As Kermit the frog was fond of saying, “it’s not easy being green”.
And it’s not. Green (i.e. young) early-stage companies have a tough time being heard. The current funding landscape is horrendously hazardous. VC funds tend to only look at companies known to them - perhaps founded by the usual in-crowd. And ESG criteria being applied by institutional and corporate investors make it difficult for start-up founders to cut to the chase (talk about fundamentals) when pitching. Genuine opportunities are being missed because of the need to virtue-signal before showing common-sense business and market viability.
I’ve worked with dozens of start-up firms over the years and can help you get your message out. I can’t guarantee funding or business development success. But I can, at least, help you with your messaging, and give you something tangible to pitch (to help you get a toe in the door).
Here’s the approach.
We talk. You get to tell about your business proposition and we can work on the messaging. I can also help get your pitch deck focused.
I’ll interview you - and perhaps one of your founder colleagues - on a Zoom call (that we’ll record). I’ll ask you a series of questions about your product proposition and ask you to tell me about the investment opportunities. We can even touch on exit opportunities and time-lines. But we won’t focus too much on the financial detail (that’s for you to discuss further down the line with potential investors).
We’ll edit the interview - and patch in slides and other resources - to help illustrate the business concept and investment opportunity. We’ll aim to make the video snappy and to-the-point and last about 5 minutes. This length is also ideal for some accelerator programme demo directories (so you can repurpose the video for other uses).
I can help you socialise and launch the video. We have tens of thousands of social media followers on Twitter and Linkedin. You can also host the video on your own website and social media sites. We’ll also prepare a teaser and call to action.
We can add links to other resources and embed the video here on this site - and provide you with a trackable URL.
We can help you with follow-up and other calls to action, if required. But having a resource like this often makes it much easier with your initial email outreach to funders. Our experience is that if you provide an easily digestible video, featuring questions from a respected third party (the types of questions VCs would typically ask) - you’ll get much more attention from the get-go.
If you’re interested in this approach, just drop me a line at jeff@quadrigaconsulting.co.uk and we can take it from there. We’re currently working on a very easy payment process which will involve a paid subscription to this site. This means that the costs are spread over months.
So, being a young, growth-driven start-up shouldn’t be a barrier to success. We’ll help you get the visibility, and pitch ops. The rest will be down to you…